In-Car Entertainment Technology

With autonomous cars taking the world by storm, human drivers will become essentially redundant. Cars have become an additional living space as commutes get longer. So, if driving is not necessary, commuters can get bored during transit. Music can get tiring after a while and they start looking for better in-car entertainment. Car manufacturers are looking for ways to incorporate better in-car entertainment options. Soon, personal hologram shoppers will be projected to cars and passengers can shop without having to drive all the way to the store. Not a fan of long road trips? Play fun games with fellow cars on the route using V2V gaming options. Read on to find out how in-car entertainment will revolutionize driving.

Holographic Personal Shoppers

Many of us shop online and on our smartphones. And over the next decade will see exciting kinds of in-car shopping and retail experiences emerge. In the in-vehicle infotainment (IVI) scheme, vendors are already exploring and playing with different ad modules. And companies like TELENAV are designing systems that provide the car with vehicle payment and order-ahead capabilities. Store technologies will be supplemented by in-car shopping technology. We can expect customized AI shopping assistants and holographic personal shoppers beamed directly into the car. The main advantage of shopping with virtual reality and augmented reality is that they allow buyers to visit a store anywhere. Car shoppers can see the entire inventory of items put in their virtual library by a store owner and compare the dimensions and styling, even if the vehicle itself is in a remote area. This allows them to skip the time-consuming process of visiting shops and being confused with many choices. Before even talking to a salesperson, it helps them solidify their decision. For many, not only is this transformation of the purchasing phase into the digital space unique and exciting, but it is also relaxing.

Binge Watch on the Go

Source: C! Magazine

Music is the most popular form of in-car entertainment, but as soon as autonomous car drivers become popular, new movie and gaming experiences will flourish. HD gaming, movies, and modern types of multiplayer digital entertainment can be brought to the car by universal 5G connectivity. The car with its high-definition graphics, surround-sound, and VR technology, will become a traveling entertainment pod. Apple and Google have launched car-centric versions of operating systems. Essentially offering laptop-like services on the car’s entertainment display. This evolution means in-car streaming will allow passengers to stream their favourite movies and series through smartphone networks or the car’s eSIM. Passengers will also be able to experience immersive movies with breakthrough VR entertainment content platforms.

V2V Gaming — Play with Fellow Drivers

Source: ET Telecom

Vehicle-to-vehicle (V2V) communications involve a wireless network in which cars transmit messages with information about what they are doing. Speed, position, the direction of travel, braking, and loss of stability are details that are shared. The range is up to 300 meters. Vehicle to Vehicle (V2V) communications at highway speeds can encourage creative in-car gaming. Many smartphones and social online games have been specifically developed for the in-car experience. These games have been developed for semi-autonomous vehicles at level three and higher. Autonomous Level 3 vehicles are self-driving cars that are considered fully autonomous. These are commonly referred to as “eyes-off” cars, allowing the driver to sit back and relax when driving down the road while the car takes care of everything. Via an app, the passenger can choose a number of gaming experiences. By integrating XR with live physical vehicle input, such as speeding, braking, and steering from the driver, each ride or game can never be the same.

Voice Assistance — Just Ask to be Entertained

The versatility of voice assistants means that from the comfort of your couch or from the driver’s seat, you can now switch on the lights or do the shopping. You can now turn up the heating, do the shopping, or inquire about the news headlines from your car with voice assistants. Even from your home, you can monitor your vehicle, unlock car doors, start the engine, and change the temperature so you’re ready for your next drive. As part of an in-vehicle infotainment program, car manufacturers also have artificial intelligence (AI) applications.

Security Challenges

Source: Government Technology

Minimizing cybersecurity threats is important for any gadget that can access your data. The more devices your car is linked to the more opportunities hackers have. There is potential for hackers to steal personal identifiable information (PII) from vehicle systems, such as personal travel and location details, entertainment habits, and even financial information. New attacks are constantly being developed. This means that it will be difficult for automakers to predict where hackers will strike next. A vehicle can experience malfunctions that put the lives of drivers, passengers, and pedestrians at risk, if a few sensors are misinformed or if unauthorized messages are sent.


The number of IoT devices on the market means that no security solution is one-size-fits-all. But we can stay safe and entertained on the road by using trusted products that encrypt and tokenize sensitive data. We are approaching a new age of mobility. Connected cars will change the way we think about driving, or rather, how our connected cars think about driving, by combining AI with in-car internet connectivity, car manufacturers will revolutionize the idea of human mobility for years to come.

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