Why are Investors Eyeing Femtech

Women feminine hygiene products are springing worldwide these days. Startups are focusing on manufacturing innovative products related to female hygiene. The femtech sector is no longer a female-oriented industry. It is grabbing the attention of stakeholders all across the globe. Moreover, it led to a significant boom in home-fertility tests and period tracking products. New services are developing to watch the most neglected feminine healthcare requirements. Different applications now offer professional digital medical tips. Studies show that the femtech market might reach $60 billion by 2027. The femtech industry comprises services, software, products, and diagnostics targeting women’s wellness. Femtech discoveries can support tackling pregnancy and childbirth complexities.

The rise of femtech

Currently, the market is swamped with goods concentrating on the needs of men. For example, there are many pills available to address men’s sexual health. But investors are showering their attention on a new emerging sector — femtech. Numerous investors are lowering the gap between biological differences between men and women. The term femtech was coined in 2016 by a Danish female entrepreneur Ida Tin. She is also the co-founder and CEO of Clue. Both of these innovations are the outcome of explaining female health products. They also ease men’s embarrassment in addressing incontinence concerns and menstruation.

Why femtech is essential

The Women’s health market is also highly expansive and can be segmented into multiple areas, including menopause, menstrual health, disease management, pregnancy tracking, and many more. The female body can be a taboo discussion. More women must learn about their bodies without being ashamed. Furthermore, discussing these topics will help women to open up quickly in this age. Also, the femtech sector brings plenty of revenue to it. On a hygiene level, femtech apps help in tracking menstruation and pregnancy cycles.

Femtech is busting myths

The femtech industry faces an intimidating hurdle while breaking the traditional beliefs and customs related to menses, fertility, and female ailments. Talking about these issues allows women to step out of their socio-cultural barriers. It is easier for urban women to learn about feminine concerns as compared to rural women. The availability of smartphones and the internet makes the lives of urban women easier. It is simpler to discuss such issues with the educated section instead of the uneducated one. Femtech companies have a responsibility of making efforts to educate women in the masses. They should come together to bust as many myths as possible on female hygiene.

Precision Healthcare for women

Using personalized holistic care for female well-being issues is yet to be executed on a larger scale. As a result, there is a need to develop cost-economical solutions for women. Besides, the industry should use AI innovations for identifying women’s health patterns. Intensified with artificial intelligence, the databases can be valuable for clinical decision assistance. More healthcare-related organizations should focus on entering the vast femtech market. Femtech startups should address the menopause symptoms using new techniques to enhance the lives of older women. As the menopause section develops, merchandise diversification is expected to be driven by alliances and acquisitions.

Tech tackling women’s health problems

The femtech industry started by focusing on tracking periods and pregnancy. But, nowadays, it practices hormonal awareness, personalized fitness, sexual empowerment, and sex-therapy toys and apps. In addition, for women experiencing menopause, technological apps assist in learning about the symptoms. For example, the development of a bracelet transmitting cold sensations to the wrist to fight menopause flushes. The data obtained is shared with companies like Stella and Alva. They offer advice, professional consultation, digital menopause mentor, and doorstep offering treatments.

Femtech companies face serious challenges in securing investments.

The femtech industry is growing periodically. However, there are still many severe challenges that stall investments. First, there is an unfair representation of women in the investment association. Women constitute 50% of the world’s population, having their particular healthcare needs. But still, the funding process for this massive amount of female population is low. Shockingly, there is only a 4% investment in the research and development of female-centric products. Second, it is difficult for investors to recognize the health concerns of women. The majority of male stakeholders struggle to identify the revenue increase of Femtech. They understand the significance of women’s well-being. But, they do not fully appreciate the extent of the difficulties. Investors sometimes also find it challenging to understand the opportunities femtech products present. Thirdly, women patrons shy away from asking for money.

Digitizing women’s health

The digital platforms of pharmacy and healthcare have recently emerged. Fortunately, it is rapidly increasing. mHealth, shortened for mobile health, introduces smart devices to enhance public healthcare outcomes. With an increase in demand for mobile apps in every sector, femtech apps swiftly prevail in a female’s list of essential apps. These apps help women to track their menstrual and ovulation cycles. For instance, women can note the start day of their period flow, the average menstrual cycle, fertile period, and other essential things. Moreover, the apps produce reliable data to assist women. This can be useful for ladies wishing to get pregnant and avoiding the chance of pregnancy. In addition, a pregnancy tracking app is handy for women in their pregnancy period. They can witness body transformations. The apps also recommend healthy diets, plans and tips for a healthy pregnancy. Timely physician appointments can also be booked by using these apps.

Going beyond fertility

The current shift from fundamentally concentrating on reproductive-age concerns to untapped business sectors will be a critical part of the femtech growth. More than 1,000 femtech companies principally target menstrual wellness, fertility care, pelvic health, and pregnancy care. The majority of the femtech products have a traditional approach towards female hygiene. But manufacturers believe new techniques can lead to the development of new products and services. Additionally, the rise of female diseases in countries like Africa and Asia opens up many opportunities in the sector.

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